City Building

Brand Identity Design

2020-2022

Design. Ron
Client. City Building

illustration. -

Location. Taichung

City Building prides itself on a craftsman’s spirit. From development planning and construction to after-sales service, the company meticulously refines its architectural design language, emphasizing harmony within neighborhoods and delivering thoughtful planning that has earned consistent praise from clients.

In the brand refresh, the original logo is preserved, continuing the brand’s philosophy of unity and collaboration. Using the circle as a foundational form, combined with evenly translated lines and modular, interlocking graphic arrangements, the design symbolizes how the brand’s warmth extends from the process of spatial creation into everyday life.

The color strategy draws inspiration from architectural materials, featuring a calm, resilient cool gray alongside a warm brown that reflects the company’s sincere and grounded culture. Through the selection of thick paper stocks, metallic printing, and richly layered finishing techniques, the visual system is applied across business stationery such as business cards, envelopes, branded bags, and contract documents.

同興協記建設以職人精神自許，從開發規劃、營建施工至售後服務，悉心琢磨建築設計語彙，注重鄰里的和諧共融，細膩規劃屢獲客戶讚賞。品牌重塑保留圖像的原貌，續寫品牌同心協力之理念，以圓為基型，結合等距平移的線條、拼接排列的圖形，象徵品牌溫度從空間建構過程中蔓延至日常。

色彩計畫上以建築質材相互呼應、沈穩堅毅的冷灰色，和體現企業文化溫潤樸實的暖棕為主色，透過厚磅數紙材的揀選、金屬色印刷與層次豐富的加工製程，應用於名片、信封、品牌提袋、合約書等品牌文書。

Motif Graphics

Business Card Design

Billboard Advertising Design

Branding design

Recycled Bag Project

Recycled bag projectThis project focuses on the hoarding design for a new development in Taichung’s South District. The team aimed to move beyond the rigid structures and formal language of architecture, instead expressing a modern, metropolitan aesthetic with a sense of calm blue-toned serenity.

Visually, geometric forms are used as the primary language, combined with a collage of diverse color blocks. Set within the dynamic flow of urban traffic and everyday street life, the design seeks to harmonize with its surroundings, opening up a renewed perspective for the city and its people.

此次專案為台中南區新案的圍籬設計，團隊希望跳脫建築的嚴謹結構與形式，展現現代摩登、靜謐藍調等氛圍。在視覺上，我們以幾何圖像形塑，搭配多樣色塊的拼接，寄望在人車熙攘的都市中，能夠與街景日常共好，為生活鋪展全新視野。